Kushal Sanghvi

Should advertising and marketing professionals worry about losing their jobs to AI?

Should advertising and marketing professionals worry about losing their jobs to AI?

By Shreya Negi

Jan 29, 2024 09:23 IST logo

8 Min read

Pop-culture references in ads can only do good when used as a device and not as idea

Pop-culture references in ads can only do good when used as a device and not as idea

By Shreya Negi

Oct 31, 2023 09:03 IST logo

7 Min read

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?

By Shreya Negi

May 22, 2023 10:21 IST logo

7 Min read

The role of brand building in reducing customer acquisition cost

By BestMediaInfo Bureau

Mar 17, 2023 10:32 IST logo

4 Min read