IAB Tech Lab

IAB Tech Lab sets up working group to develop AI content monetisation standards

IAB Tech Lab unveils live event ad playbook

As AI disrupts the web economy, can publishers and brands take back control?

IAB Tech Lab proposes new AI content framework

IAB Tech Lab launches Containerisation Project to tackle programmatic infrastructure challenges

IAB Tech Lab launches open-source solution Trusted Server

IAB Tech Lab releases programmatic CTV genre guidance

IAB Tech Lab sets Jan 18 deadline for public comment for ACIF validation API

IAB Tech Lab releases Global Privacy Platform (GPP) implementation guidelines for public comment

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats