FMCG

Brands across categories extend their festive ad blitzkrieg till the end of the year

In-depth: FMCG booster dose for India's adex; sectoral ad spend to be 15% more than pre-Covid level

Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM's TYNY report

Brinton Pharmaceuticals launches 'No pHighting Please' campaign in light of ad war between two FMCG giants

FMCG may spend 12% on digital advertising next year, says Dawinder Pal of Bikano

FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen

FMCG quickly adopting measures for brand safety, ad fraud and viewability

In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg

Ekam in its current form is half-baked, feel top advertisers

FMCG players expect a good harvest this festive season