HUL adex zooms 65.43% YoY to Rs 1,742 crore in Q2 FY24

The second quarter of the current fiscal year saw Hindustan Unilever’s spending on advertising and promotion shooting up by 65.43% YoY.

In the second quarter ended September 30, 2023, the FMCG major had spent Rs 1,742 crore on advertising and promotion.

Earlier, in the corresponding period of the previous fiscal year, it had allocated Rs 1053 crores.

On a half-yearly basis, the conglomerate upped its spending on advertising and promotions by 36.03% on a YoY basis as it allocated an ad budget of Rs 3,247 crores in H1FY24 as opposed to Rs 2,387 crores it spent in the first half of the previous fiscal year.

On the other hand, the FMCG giant recorded a marginal dip of 0.49% YoY in the PAT it clocked in during Q2FY24. It amassed Rs 2657 crores in the quarter ended September 30, 2023.

Last time around, its PAT stood at Rs 2670 crores post the culmination of Q2FY23.

It is to be noted that the Total Income of Hindustan Unilever during the quarter gone by stood at Rs 15806 crores, which is 3.63% up from Rs 15253 crores it clocked in during the corresponding quarter last fiscal.

Additionally, the expenses of the conglomerate also increased by 2.06% YoY.

In Q2FY24, HUL spent Rs 12211 crores on a slew of P&L elements such as cost of materials consumed, purchase of stock in trade, changes in inventories, employee benefits expense finance costs, depreciation and amortisation expense in addition to others including advertising and promotion.

However, in the corresponding quarter of the previous fiscal year, it had incurred an expense amount summing up to Rs 11965 crores.

As per the company’s filing, during Q2FY24, the segment revenue coming from the sales and other operating income of HUL’s brands also grew by 3.16% YoY to reach Rs 15623 crores as compared to last year’s Rs 15144 crores.

Of this, it was the Homecare brands which grew by 3.23%, Beauty and Personal Care by 4.97%, Foods and Refreshment by 2.56% on a yearly basis.

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