festive period

Radio platforms tune into activations and branded content for festive season revenue boost

68% of women take charge of the festive shopping decisions: Carat report

Jewellery brands plan to increase ad budgets by 45% this quarter

81% of consumers intend to shop online during this festive season: Study

Consumer durables shifting gears from 'massy' to 'premiumisation' this festive season

Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events

Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends

Maruti to spend more on upcoming cricket tournaments than IPL

In-depth: Marketers gear up to pay premium for high-impact properties this festive season