cinema
How is the advertisers' media mix going to play out this festive season
Big push to Cinema, say industry players as GST on food reduced to 5%
What will it take to grow cinema advertising's pie in Indian adex?
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
Indian M&E; industry grew by $6 billion between 2020-22; two third growth from digital