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Brands' media spend

Brands' media spend needs to be between 1-9% of revenue; Overspending isn't as problematic as underspending: Nielsen

Brands' media spend needs to be between 1-9% of revenue; Overspending isn't as problematic as underspending: Nielsen

By BestMediaInfo Bureau

Jul 08, 2022 04:23 IST logo

4 Min read

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