Zee5, the platform which serves South Asian content and the OTT arm of ZEEL, has completed five years of providing streaming experiences to consumers.
In a bid to celebrate the five years milestone with the consumers, Zee5’s ‘5X Thank You’ campaign started from February 13 and will run till February 19 in India.
During the campaign, audiences will enjoy access to 15+ premium SVOD content across languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi, and Marathi for free. Titles like Vikram Vedha, Aparajito, Uri: The Surgical Strike, Vikrant Rona, Bimbisara, Sohreyan Da Pind Aa Gaya, Prakashan Parakkatte, and many more will be made available at zero cost along with 30 new additions to Zee5’s World Hits library.
Zee5 audiences will also be able to exclusively enjoy ‘The Last Coffee’ starring Ankita Lokhande, along with a episodic release featuring TV actors like Shraddha Arya, Krishna Kaul, Rohit Suchanti, Shagun Pandey, Mugdha Chaphekar and Ashi Singh.
Hosted by RJ Abhinav, this show titled Zee5 5X Thank You Special will show fans their favourite stars in a new avatar with them reacting to some of their over-the-top scenes, engaging in team games and dares, sharing their journey and life stories with Zee5 and more.
Amit Goenka, President – Digital Businesses and Platforms, Zee Entertainment Enterprises (ZEEL), said, “Zee5 was launched five years back with a vision to take Zee into its next phase of growth through leveraging the rapidly growing digital ecosystem to bring audiences extensive content choices and enhanced viewing experiences across screens.”
“Today, I am happy to see Zee5 emerge as India’s largest homegrown multilingual platform and the leading global platform for South Asian content representing the rich linguistic and cultural diversity of the region to the world. The journey has been enthralling with many learnings as we strengthened our presence across international and local markets in the last few years, and our teams have a lot to be proud of. The appetite for digital content with advancements in emerging technologies has catapulted the demand for OTT content, paving the way for us to step into our next phase of growth with a robust content-led digital-first strategy.”
Manish Kalra, Chief Business Officer, Zee5 India, said, “As a leading player in India’s OTT industry, we at Zee5 have helped in expanding the contours of entertainment business over the last 5 years owing to the large appetite of Indians for quality content across languages. We, as a customer-focused platform, believe in delivering high quality content for consumers, as well as engage with creators that could propel sector’s growth and address the demands of the culturally diverse and discerning audiences.”
“With innovative storytelling, evolved character arcs, compelling narratives and content that transcends all barriers of languages and geographies we have grown remarkably over last 5 years across SVOD and AVOD. Our investments on content development increased significantly as well, as we strengthened our regional presence making inroads into the smaller pockets of India. Charting the next course for Zee5, we will focus on producing good-quality stories, enhanced viewing experiences, creative collaborations, and increased choices for our viewers.”
Archana Anand, Chief Business Officer, Zee5 Global, said, “There really couldn’t be a better way to celebrate our 5th anniversary than on the back of the global leadership we have achieved this past year. We are the No.1 South Asian platform across all international markets including key markets like US, UAE, Australia and Canada, and leading in others like UK. We’ve been trailblazers on multiple fronts in the US, shooting ahead to category leadership in the shortest time. And the biggest testimony of our success is the love we get from our diaspora audiences on the back of our content offering and tech innovations. South Asia is shining today in all spheres, and we look to be at the forefront of this conversation, setting the tone for even more disruptive growth in the next phase.”