Delhi: Zee Tamil is set to premiere a new show, 'Nenjathai Killathey.’
Set to premiere from July 1, Nenjathai Killathey will telecast every Monday to Friday at 7pm, on Zee Tamil.
The marketing for the show took the form of traditional matrimonial ads placed in streets and locations, bearing a message: ‘Bride Needed’ and ‘Groom Needed.’
A QR code was embedded in the posters, which contained information about two individuals: Sivaji, a 45-year-old groom, and Sridevi, a 36-year-old bride, to create some buzz around this upcoming show.
Nenjathai Killathey follows the journey of Gowtham (played by Jai Akash) who is an unmarried and wealthy businessman in his 40s and Madhumita (played by Reshma Muralidaran) who is a working middle-class woman in her 30s.
The upcoming serial delves into the tale of two seemingly incompatible individuals who embark on a journey of love. The story revolves around how two unlikely people get married and find love over time.