TV9 Network and Sensodyne join hands to spread oral health awareness

Delhi: This World Oral Health Day on March 20, TV9 Network and Sensodyne have joined hands to spread awareness to the people on following their funda-dental duties and being sensitive to oral health. 

TV9 Network and Sensodyne have joined hands again to create awareness around oral hygiene. In the run-up to World Oral Health Day on March 20, an initiative has been launched calling upon people to #TakeTheFirstStep towards oral health. The campaign, urging people to follow their Funda-dental duties culminates into the second edition of Oral Health Summit. Experts and dignitaries from various segments of dental sciences shall engage in discussions around oral health problems that are pertinent to people of all ages.

Raktim Das, Chief Growth Officer (Broadcasting and Digital), TV9 Network, said, “In the post-Covid scenario, people are prioritising health and fitness. However, oral health holds key importance when it comes to well-being as it contributes to one's overall health and quality of life. With this idea in mind, TV9 Network has partnered with Sensodyne to spread awareness and enable people to #TakeTheFirstStep towards oral hygiene.” 

Talking about the initiative, Amit Tripathi, Chief Revenue Officer, TV9 Network, said, “Optimal oral health is crucial to the wellness of people of all ages. With its wide reach in 7 languages, TV9 Network is well poised to help Sensodyne reach out to our viewers to disseminate the impactful message of being sensitive to oral health. With media amplification across digital and broadcast, we are spreading awareness in multiple languages.” 

Key members from the Ministry of Health and Family Welfare, Niti Aayog, Indian Dental Association, National Oral Health Forum and Dental Council of India shall be sharing their valuable insights on dental health and sciences.

Navneet Saluja, Area General Manager, Indian Sub-continent, Haleon who took immense pride in the awareness campaign and the initiative undertaken, said, “It’s an absolute privilege to continue our partnership with TV 9’s Oral Health Summit for the second consecutive year. As an organisation committed to improving everyday health with humanity, we proudly support this significant initiative and thank all the stakeholders from various sectors including government, public health experts, and representatives from key dental forums, for joining us. I’m confident that through our collaborative efforts and collective expertise, we will be able to set the right tone for oral health in India and elevate our country’s overall health. After all, oral health, often overlooked, is intricately linked to general well-being. Additionally, with Sensodyne’s latest education campaign #BeSensitiveToOralHealth, launched this World Oral Health Day, we're further taking forward our agenda of bolstering oral health literacy and tackling preventable oral health issues through free dental consultations across the country.”

The summit highlights shall be aired on all channels of TV9 Network on World Oral Health Day 2024 on March 20.