Sun TV Network forays into Hindi-speaking market with Sun Neo

New Delhi: Sun TV Network has ventured into the Hindi-speaking market by introducing its first Hindi General Entertainment Channel (GEC), Sun Neo. 
 
The new Hindi GEC channel's tagline is "Dil Se Jiyo" (Live from the Heart).
 
Sun Neo has introduced a lineup of new shows such as "Chhathi Maiyya Ki Bitiya," "Ishq Jabariya," “Nandini” and "Saajha Sindoor.”

With the launch of these Four new shows, Sun Neo aims to offer 3.5 hours of fresh prime-time programming for its viewers, starting from June 16 at 7 pm onwards.
 
Spokesperson, of Sun TV Network, stated, "Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we're thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we're confident in our readiness. With success in various regions and languages, we're ready to conquer the Hindi Heartland. Sun Neo is our ode to living life whole heartedly. We call it 'Dil Se Jiyo'. We believe compelling content will reign supreme. We're confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry. Sun Neo is another step forward in our mission to deliver unparalleled entertainment experiences to audiences nationwide."
 
The channel is now available on all Leading DTH and Cable Operators along with DD Free Dish.