IPL 2024: Star Sports offers 4K experience to Tata Play, Airtel Digital subscribers

Delhi: Star Sports Network, the official broadcaster of Tata IPL 2024, has launched 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers.

Additionally, with a focus on interactivity, Star Sports has associated with Tata Play to elevate viewer engagement during this year’s Tata IPL season, introducing special features, Star Sports R.E.D. (Relive, Engage, Decode), accessible at the click of a button. 

Gurjeev Singh Kapoor, Head - Distribution and International, Disney Star, said, “This Tata IPL 2024, the enthusiasm amongst fans is at an all-time high. Our association with Tata Play and Airtel Digital TV marks a significant stride towards enhancing the viewing experience for Tata IPL enthusiasts. The introduction of TATA IPL in 4K in the form of VAS stands as a monumental innovation, particularly revolutionizing sports viewing across the nation. We remain committed to serving fans with a holistic and comprehensive viewing experience, harnessing cutting-edge technology, thus enabling them with a best-in-class visual delight.”

Commenting on the collaboration, Siddharth Sharma, CEO – Airtel Digital TV, said, “4K service on TV is the next leap in television entertainment, promising viewers an unparalleled visual experience. Today, we are thrilled to be launching India’s first 4K service on Airtel Digital TV, just in time to bring even more immersive and breath-taking experience for cricket fans this IPL season.”

Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “We are excited to partner with Disney Star to launch our new value-added service, Tata Play 4K. This new addition will help our viewers experience sports and entertainment content in a new immersive manner. In just INR 99/month, our subscribers will get to experience the pinnacle of visual excellence with unrivalled quality in stunning 4K resolution at the comfort of their homes. With this development we are not only elevating TV viewing as an interactive experience but also opening doors to exploring new blends of technology and quality for linear television.”