Sony Yay! adds Shin Chan to programming slate

Delhi: Sony Yay! has announced a new addition to its programming slate with the launch of the show – Shin-chan. 

The show follows the adventures of a mischievous young boy. Shin Chan joins the ranks of the chase comedy "Oggy and the Cockroaches" and the pet comedy "Honey Bunny." 

Leena Lele Dutta, Business Head Sony Yay!, said, “Sony YAY! has been consistently working towards building its rich ecosystem of #Happyverse. With its endearing characters that have created connections across the globe, we are excited to welcome Shin-chan to the Sony Yay! family. We are confident that Shin chan's charm and mischief will resonate with our viewers.”

Maiko Sumida- Head of Animation Sales and Development, International Business Department, TV Asahi, said, "We are excited to partner with Sony YAY! and look forward to the comprehensive 360-degree footprint generation for Shin chan. We look forward to further growing the Shin-chan brand in India through this collaboration.”

Sony Yay! plans to expand its footprint by curating a special Shin-chan multiverse. This expansion will go beyond the linear medium to include digital and on-ground experiences, as well as various brand extensions.