MTV announces latest season of its dating reality show ‘MTV Splitsvilla X5’

Delhi: MTV, has announced the return of MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomed new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes came on board for the second consecutive year. 

MTV Splitsvilla X5 is set to premiere on March 30, and thereafter every Saturday and Sunday at 7:00PM on MTV and simultaneously on JioCinema.

MTV Splitsvilla X5 has a new theme, 'ExSqueeze Me Please'. 

Anshul Ailawadi, Head - Youth, Music and English Entertainment, Viacom18, said, “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” 

Shaily Mehrotra, Co-founder and CEO of Fixderma, expressed her excitement about the collaboration, stating, "Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today's youth and become a brand that they can relate to. We're on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction."

Sumit Jasoria, CEO and Co-Founder, NewMe, said that “We at NewMe are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.” 

Ankit Daga, Head - Business Development, McNROE Consumer Products, said, "Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one's heart, much like choosing a fragrance that truly represents you. Here's to the wildness within, and the adventures that await."