Modi 3.0: Aaj Tak captures 73% share in concurrent users of primary feeds on YouTube

New Delhi: Aaj Tak captured a 73% market share in the concurrent users of YouTube primary feeds of all the Hindi news channels during the swearing-in ceremony of the Narendra Modi government on Sunday.

Between 6 pm and 10 pm, the channel’s primary feed (longest-running live feed) garnered 3,41,851 average concurrent users which is 2.7X of primary feeds of all other channels put together.

The leadership margin of Aaj Tak was such that the number of average concurrent users of the channel was about 7 times more than the number two channel.

During the four-hour-long broadcast, Aaj Tak touched a peak of 677.3k concurrent users, more than 8X of the number two channel.

To set the context, the channel’s primary feed had touched 748k on the counting day on June 4.

This shows the huge interest of people in government formation which was only about 10% less than the counting day.

On Sunday, the oath-taking ceremony of the Modi Cabinet coincided with the India-Pakistan T20 World Cup match. However, the match was disrupted by rain and a large number of viewers continued to watch the formation of Modi 3.0.