CNN-News18 & Federal Bank join hands to launch Prime Time Studio

Delhi: CNN-News18 and Federal Bank have joined hands to launch CNN-News18 and Federal Bank Prime Time Studio. 

The CNN-News18 and Federal Bank Prime Time Studio is set to launch on April 25, 2024, broadcasting live on weekdays from 6pm to 10pm. 

It will feature a lineup of anchors hosting primetime shows, such as ‘Plain Speak’ with Shivani Gupta at 6 pm, ‘The Hard Facts’ with Rahul Shivshankar at 7 pm, ‘The Right Stand’ with Anand Narasimhan at 8 pm, and ‘Brass Tacks’ with Zakka Jacob at 9 pm.

Commenting on the partnership, Smriti Mehra, CEO - English News, Network18, said, "This partnership in the form of CNN-News18 & Federal Bank Prime Time Studio marks a significant milestone in the news industry. We are excited to bring a new dimension to primetime news broadcasting amidst India’s Lok Sabha polls, with cutting-edge technology and immersive visuals, offering viewers an unparalleled viewing experience like never before."

Zakka Jacob, Managing Editor of CNN-News18, added, "Amidst India’s 2024 General Elections, the role of news channels has become increasingly pivotal. Our partnership with Federal Bank heralds a new era in primetime news, ensuring viewers receive the most relevant, important information in the most engaging manner when it matters the most."

M V S Murthy, Chief Marketing Officer, Federal Bank, said, “At Federal Bank, we have always believed in more marketing per marketing. It’s a proud moment for us to be able to co-create The Primetime Studio for India’s Leading Anchors. Our sense is that this is going to have a high impact as the World’s 5th largest economy is getting into the Election season. CNN- News18 has the gravitas of audiences, who believe that India is News and they want to hear not just the headlines but in-depth analysis, perspectives and trajectory that will catalyse the India story further up the charts into the top 3 economies of the World.”