Aaj Tak introduces helicopter coverage of general elections

New Delhi: Aaj Tak on Saturday announced that it is set to venture beyond conventional coverage to showcase true democracy in action with Anjana Om Kashyap on the special show Rajtilak.

The move, said to be a significant departure from the confines of newsroom-driven traditional coverage and the noisy matches on political punditry, is expected to change the way elections would be covered in the future.

Kashyap will cover 100 cities across India, reaching out to every nook and corner in a Helicopter.

By venturing into the remotest parts of the country, the program seeks to underscore the significance of every vote and the power of grassroots democracy, said the channel adding that highlighting democracy in action; 'Rajtilak' will seek to unveil the diverse dreams and aspirations of the Indian electorate.

This program marks a significant departure from the standard practice of relying solely on the analysis of psephologists and pre-collected data.

Instead, Aaj Tak said it is committed to presenting the raw, unfiltered opinions and perspectives of citizens, ensuring that every voice is heard and every opinion counts.

The show will begin on April 14, 2024, from the state of Uttrakhand and visit Tehri, Rishikesh and Dehradun. 

In the first week of its journey, ‘Rajtilak’ will also cover Saharanpur, Muzaffarnagar, Bijnor, Meerut, Bulandshahr, Aligarh, Agra, Mathura, Jaipur, Ajmer, Sawai-Madhopur, Bhilwara, Chittorgarh, Udaipur, Sabarkantha, Anand, Ahmedabad, Surat, Nashik, Palghar and Mumbai.

The special show will be telecast daily at 8 pm.

Speaking on this occasion, Rahul Shaw (CEO - TV & Radio, TVTN) said, "Rajtilak' Prioritizes Raw, Unfiltered Opinions and Perspectives of Citizens. As the most trusted news brand of the country, the citizens expect no less from AajTak. AajTak’s Helicopter shot in the final match of Indian Politics revolutionizes the coverage, guaranteeing unprecedented reach and engagement with democracy in LIVE action.”

Sandeep Seksaria (Managing Director, LTK Industries) added, “LTK Group is proud to be associated with TV Today Network, India Today Group for this unique initiative Aaj Tak ka Helicopter Shot- ‘Rajtilak’. The communication objective of our brand Macho Hint and the Aaj Tak initiative matches perfectly well to be at the centre of the nation’s socio-political conversation. The idea of reaching out to the people across the nation aerially and bring to them the pulse of the nation is quite remarkable and Macho Hint is thrilled to be an honoured partner in this initiative.”

Shashi Sinha, CEO of IPG Mediabrands India, stated, "We are delighted to partner with Macho Hint of LTK Industries and Aaj Tak in this unique and innovative program, Rajtilak Helicopter Shot."