A roundup of NDTV’s initiatives for Lok Sabha Elections 2024

New Delhi: From breaking news to in-depth analyses, NDTV ignited the electoral fervour with "India Decides" and "Chunav India Ka," presenting an array of formats to comprehensively cover elections across states, featuring over 100 reporters and more than 1000 ground reports.

The programming commenced with "Battleground with Sanjay Pugalia," spotlighting key political figures in major cities. NDTV’s "Election Carnival," launched in April, covered over 11,000 kilometers and 50 cities, providing unparalleled electoral insights from the ground. 

The "Pledge to Vote" initiative mobilised Jayen Mehta (MD, Amul), Ajay Bijli (MD, PVR Inox), Rohit Kapoor (CEO, Swiggy), and Nadir Godrej (Chairman and MD, Godrej Industries) to drive voter participation among employees. 

This election coverage featured Prime Minister Narendra Modi who engaged with NDTV on multiple occasions along with figures from the Union Cabinet such as the Minister of Home Affairs Amit Shah, the Minister of Defence Rajnath Singh and the Minister of External Affairs Dr. S. Jaishankar. 

These interviews highlighted the government’s achievements, national security efforts, and future plans, offering viewers a comprehensive understanding of the political landscape. 

Following this, Chandrababu Naidu and Pawan Kalyan, Anurag Thakur, Piyush Goyal, Revanth Reddy, KC Venugopal, Milind Deora, Amitabh Kant and Sachin Pilot also shared their insights.

Additionally, NDTV traveled 7,400 kilometers through southern India, engaging with 39 leaders across 19 Lok Sabha constituencies in 4 states, engaging with Siddaramiah, Shashi Tharoor, Annamalai, and Vijayendra Yeddyurappa, focusing on regional issues and transformative development initiatives.

The interviews with Prime Minister Modi and Home Minister Shah, in particular, garnered extensive attention, with multi-million views across platforms, and achieving a social impressions of over 3 billion as per Twitter Analytics.

For the two marquee days of the season, NDTV's "Poll of Polls" aggregated exit poll data and the Counting Day coverage, with its campaign #ResultKyaRaha.

Sanjay Pugalia - Editor-in-Chief and CEO, NDTV, said, “NDTV has consistently upheld a legacy of trust and credibility, reinforcing its position as the premier destination for comprehensive election coverage. As this election season concludes, we are proud to have significantly contributed to shaping voter opinions. Through intelligent conversations, high-quality production, engaging interactions, and sharp, focused discussions, we stood out from the herd and made a real impact.”

NDTV also launched some initiatives, such as the #NDTV18KaVote engaged first-time voters and the youth-centric "Yuva" conclave. Meanwhile, "Poll Curry with Kunal Vijaykar" offered a blend of politics and local cuisine, featuring discussions with political personalities.