TOI asks creative minds to create print ad campaign that moves people to vote

Times Power of Print, an initiative by The Times of India group publications, is back with its 5th edition to celebrate creativity in the print medium and support a cause of national significance. This year, the Election Commission of India (ECI) is supporting the initiative to promote its mission of achieving maximum voter turnout in the upcoming general elections. 

As India, the world’s largest democracy, faces its most critical decision yet, talented individuals from across the country are invited to showcase their skills by creating a print ad that encourages people to exercise their right to vote on election day.

Partha Sinha, President Response, The Times of India Group, noted, “At the most significant and pivotal event in India, there is a thrilling opportunity to demonstrate the power and influence of print as a medium. Times Power of Print’s initiative with the ECI can mobilise an entire nation to vote. I eagerly anticipate each campaign that the nation's creative minds will devise.”

The winning team will have the opportunity to see their campaign published in The Times of India group publications, as well as enjoy a fully paid trip to the Cannes Lions Festival of Creativity 2025. 

Participants can visit https://timespowerofprint.in/ to view the complete brief and submit their entries. The deadline for entry is April 9, 2024.