Wowtickets.com appoints Orion Digital to drive performance marketing

Delhi: Wowtickets.com, a UK-based airline ticketing platform that recently entered India has teamed up with Orion Digital, to drive their performance marketing. As part of the mandate, Orion Digital will strive to enhance online presence, market penetration and drive customer engagement for wowtickets.com.

The mandate will focus on performance marketing across Search Engines and Social Media platforms to increase website visits, enhance online visibility and drive customer engagement and action. In addition to this, Orion Digital will enable actionable insights for localised targeting through simplified digital analytics.

Dmitrijus Konovalovas Director & CEO, wowtickets.com, said, “India’s GDP growth has helped the travel and tourism sector thrive due to advancements in infrastructure and transportation, catering to the evolving preferences of travellers across age-groups who seek memorable and unique experiences. Our priority is to grow in India and ensure exceptional customer experience, reach and accessibility. To reach these milestones, we are looking forward to our partnership with Orion Digital and working collaboratively to engage our audiences through creative and strategic digital communication.”

Arshad Jamal, Group Head, Orion Digital, said, “The travel and tourism sector in India is projected to experience a massive growth. For a startup brand to capitalise on this opportunity whilst operating in a highly competitive flight ticketing market in India, it is important to create a very focused differentiation amongst the target audience through creative and highly optimised targeting. Orion Digital will be enabling precisely this through strong and uniform presence across platforms for wowtickets.com.”