Virtue Worldwide appoints Sumbul Khan as business lead, India market

Delhi: Virtue Worldwide, the creative agency powered by Vice Media Group, has announced the appointment of Sumbul Khan as Business Lead for the India Market. 

With a career spanning over 19 years, Khan held key roles at agencies such as JWT, Mccann, Leo Burnett, Mindshare, Wunderman International, and Lowe Lintas. Her background encompasses mainline and digital advertising, branding, media planning, and execution, across sectors including Travel and Tourism, Retail, Mobile, Technology, Telco, CPG, and Quick Commerce.

Lesley John, Managing Director, Virtue APAC, shared her thoughts stating, “Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we've found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I'm starting to see as her signature leadership style - always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”

In response to her new role, Khan commented, “Super excited to be taking on this role at Virtue. The agency is its people and that's what sets Virtue apart from other agencies. We don’t have unidimensional people here- we have storytellers, sports enthusiasts, theatre artists, poets, artists - cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging and meaningful ways."