Titan Company forays into premium sunglasses retail with Runway

Delhi: Titan Company has announced its foray into sunglasses retail with the launch of its first exclusive brand outlet in Bengaluru– Runway from the House of Titan. 

The new retail brand will complement the existing eyewear business and target the premium segment. The store launch at CMH Road, Bengaluru will be followed by another store launch at Indira Gandhi International Airport, Terminal 1, shortly.

Runway’s curated selection of sunglasses from the world's international brands, includes Cartier, Oliver People, Prada, and Tom Ford amongst others. 

Alongside the launch of Runway, the brand has also announced the introduction of MyoSlo lens, a free-form lens specifically designed for children with progressive myopia. 

The new integrated Runway store in Indiranagar will also house a dedicated Center for Audiology. 

Sharing his views on the launch, Saumen Bhaumik, CEO, EyeCare Division of Titan, said, "The launch of Runway marks a significant milestone for the House of Titan. While Titan Eye+ has established a strong presence in the prescription segment, Runway allows us to cater to a growing segment of customers seeking a truly differentiated and premium experience in the sunglass category. This strategic expansion positions us to tap into the burgeoning demand for premium sunglasses in India and the opportunity to grow the sunglasses category through retail under Runway. Additionally, with the launch of MyoSlo lens and Centre of Audiology at the store, we are shedding dual focus on advanced optical and audiology services that ensures Titan remains at the forefront of delivering solutions that offer great value.”