The Content Lab appoints Prateek Mehta as Creative Director

New Delhi: Digital marketing agency, production house and content studio, The Content Lab has appointed Prateek Mehta as Creative Director.

Mehta has a decade of experience as a marketing generalist that has seen him work with agencies like Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam. 

Mehta remarked, “Thrilled to be a part of The Content Lab’s vision to become a creative powerhouse in digital marketing and production. Their consumer-focused strategies and emphasis on building unique creative solutions for dynamic business challenges resonate with my goals to elevate the role of advertising in the life of consumers. Excited to join this talented team and harness our combined skills to deliver outstanding outcomes for our clients.”

Vaibhav Mehta, Founder and CEO of The Content Lab, said, “We look forward to having Prateek along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights.”