Sunil Chhetri inks deal with Skechers

Delhi: The athlete management agency, FairPlay Sports, which handles brands, business, endorsement deals and public relations for some Indian athletes in various disciplines, recently closed a deal for the Indian National Football Team Captain, Sunil Chhetri, with the US-headquartered brand Skechers.

As per FairPlay Sports, Chhetri’s marketing agency, it is the highest value athletic apparel deal ever signed by an India footballer. 

Indian footballer Chhetri will compete in Skechers football boots and appear in marketing campaigns for the brand.

Speaking about the association, Chhetri said, “I am delighted to join forces with Skechers, a brand that is always innovating to achieve excellence. I love the Skechers Football boots, and I look forward to helping players and fans across the country discover how amazing this brand will be for our sport.”

Bandana Chhetri, Co-founder, FairPlay sports, said, “This association is the highest ever football boots [and apparel] deal signed by any footballer in India. It is a historic step towards not just the development of Football in our country but also a huge affirmation of increasing marketability of Indian footballers. We look forward to many such associations in the future as well.”

Sparsh Tyagi, Head - Business Development at FairPlay Sports, added, “We are absolutely delighted to stitch this historic partnership between Sunil Chhetri and Skechers. We have seen internationally how top footballers are able to acquire highly lucrative football boots deals and took inspiration from that to deliver a mutually beneficial association.”