Schwarzkopf onboards Sofia Vergara as global brand ambassador

New Delhi: In Schwarzkopf's latest campaign, Colombian American actor Sofia Vergara and Celebrity Hairstylist Chris Appleton take the spotlight. The campaign aims to inspire consumers to embrace their true selves and own the story they want to share with the world. 

The Griselda and Modern Family star will front the Henkel-owned hair care brand’s new campaign, ‘What Story Will You Tell?’ 
Vergara said, “Hair is a powerful form of self-expression. For me, becoming Schwarzkopf’s global brand ambassador is about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to express themselves through their hair.” 

Appleton said, “Color has always been a really important part of the journey of hair. I'm loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client. That’s why I trust Schwarzkopf, especially for blonde.”