Sanchita Johri joins Abbott as Head of Media and eCommerce

Sanchita Johri has joined Abbott as the Head of Media and eCommerce. 

Previously, she was the Director, Digital Activation, Media & CRM for the emerging markets MENA, India, South Africa, Turkey and Israel at adidas. 

Johri joined adidas in 2020. 

Before adidas, Johri was associated with Johnson & Johnson as the Asia Pacific Lead role for Connected Commerce and Marketing & Content Excellence.

Before joining Johnson and Johnson, Johri spent two years at Reliance Retail as the Head of Digital for its electronics arm, Reliance Digital, where she built and led the digital team.

Prior to working with Reliance Retail, Johri was the Marketing Lead for SVG Media, which is now a part of the Dentsu Aegis group.

She also spent 5 years at Brand Capital, the investment arm of The Times of India Group.

Johri has also worked in radio as a Radio Jockey and as a senior trainer at IBM for a year and a half each early on in her career.