Pokémon partners with Mumbai Indians for IPL 2024

Delhi: Pokémon has become an official partner of the Mumbai Indians for the IPL 2024 season. Pikachu has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

The Pokémon booth has welcomed more than 34,000 visitors over the four home games held so far. Fans met Pikachu, took pictures around the booth, and received freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Pikachu will continue to make an appearance at the booth for the remaining three home matches as well.

Susumu Fukunaga, Corporate Officer at The Pokémon Company, said, “Cricket is the most popular sport in India, and getting a chance to showcase Pokémon at the famous Wankhede Stadium in collaboration with the Mumbai Indians has enabled us to highlight Pokémon’s presence to a wide variety of audience.”

A Mumbai Indians spokesperson said, “We're thrilled to welcome Pokémon as a partner of the Mumbai Indians Family, providing them with a platform to connect and celebrate the shared passion that both MI and our paltan have for cricket and Pokémon.”

As part of its marketing approach, The Pokémon Company has announced two Instagram campaigns. Participants who follow their account, leave a comment, and tag their friends will have the opportunity to win tickets to one of the remaining home matches or special MI-design jerseys.

The Match Ticket Giveaway campaign will take place from April 18 to 22, with three winners (one for each match) receiving five tickets each. The Mumbai Indians Jersey Giveaway campaign will run from April 25 to May 13, where three participants who meet all campaign requirements will each win a Mumbai Indians Jersey. Detailed information about the campaigns is available on Pokémon India’s official website.

Additionally, Pokémon and Mumbai Indians will share videos on their respective Instagram accounts, showcasing team members interacting with Pikachu.