Pearson India appoints IAM Group for strategic marketing

Delhi: IAM group of companies has been appointed by Pearson India to lead its strategic marketing initiatives in higher education. 

"We are excited to be working with Pearson India," said Aditya Uppal, COO at IAM Group of Companies. "Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike."  

Through this collaboration, IAM Group of Companies will apply their marketing capabilities to Pearson India's educational offerings. This includes crafting digital campaigns, social media strategies, and content for both educators and learners.  

Vinay Kumar Swamy, Country Head of Pearson India, said, “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative.”