My11Circle inks 5 year partnership with IPL, becomes official fantasy sports partner

Delhi: My11Circle has become the official partner for IPL, inking a 5-year partnership. The new fantasy sports official partner was announced by the Board of Control for Cricket in India (BCCI) and Indian Premier League Governing Council (IPL GC) for the upcoming Tata IPL 2024, which begins on March 22, 2024. 

The IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants. 

This surge in fantasy sports participation reflects the growing synergy between real-world sporting events and virtual sports engagement. While the fervor for live sports events has driven interest and participation in fantasy gaming, the immersive nature of fantasy sports is also amplifying fan engagement with real-world sporting events.