Mohit Kharbanda launches global agency, Anecdot

Delhi: Mohit Kharbanda has announced the launch of his new venture, Anecdot, a global agency with a vision of humanising brand storytelling.

Anecdot has headquarters in New Delhi and a global presence spanning New York and Paris.

The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver impact for clients.

Kharbanda said, "Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We're not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team's diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.”