Mira Kapoor launches skincare brand ‘Akind’ with Reliance Retail

New Delhi: Tira, Reliance Retail’s omnichannel beauty retail platform, announced the launch of its skincare brand, ‘Akind.’
Co-founded by Mira Kapoor, Akind was unveiled  at Tira’s flagship store at Jio World Drive in Mumbai. 

Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures, said,  “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch  represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain  committed to innovation and excellence, ensuring that every offering enhances our customer’s  beauty experience.” 

Commenting on the launch, Kapoor, Co-Founder of Akind stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was  meticulously formulated with care, trial and error, and extensive research into high-efficacy  ingredients that act as targeted solutions for specific problems, and what better way to bring this  vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I  want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious  skincare that helps one meet the best version of their skin, just like I did.”

This comes on the heels of the launch of Tira Tools, the curated beauty accessories under the private  label, and Nails Our Way, an exclusive line of nail colors and kits.