Delhi: Microtek announced the launch of its new corporate logo.
This rebranding strategy coincides with the company’s recent expansion into solar power solutions.
Arush Gupta, Director at Microtek, expressed enthusiasm about the company’s new visual identity and strategic direction, stating, "Our new logo is not just a change in visual identity, but also a symbol of our evolving business strategy. With this modernized branding, we are reinforcing our commitment to innovation and quality, ensuring that we continue to offer products and services that meet the high expectations of our customers.”
Expanding on the strategic initiatives, Saurabh Gupta, Director at Microtek, highlighted the company’s in-house manufacturing capabilities and robust R&D practices.
"Our strong foundation in research and development and in-house manufacturing enables us to provide cutting-edge products and superior service. The launch of our inverter batteries and the foray into solar power solutions are pivotal in our mission to claim and sustain a strong market share," he remarked.