Innocean India onboards Aditya Pare, Samrat Das Gupta, Abhishek Sinha and Euvika Narang

Delhi: Innocean India has recently announced new appointments in the agency.

Aditya Pare, an integrated marketing communications (IMC) professional with over 18 years of experience has joined as AVP – Client Services. Pare spent more than nine years working on Samsung IM, CE, and Corporate portfolios. He also established day-to-day brand communications operations in Sri Lanka, Nepal, and Bangladesh and managed Live Commerce and Content Hub operations for Samsung India.

Alongside Pare, Samrat Das Gupta has also joined the Innocean family as EVP of Strategy and Planning. With 23 years of experience, he has worked with various global and local brands across the Asia Pacific region. Gupta has earned two effectiveness awards: the Asian Marketing Effectiveness Gold Award for Samsung's 'Jeet Lo Dil' campaign and the Asia Pacific Silver Effie for Nokia Bangladesh's 'Lost in Translation' campaign.

Before joining Innocean, Gupta served as Client Director at Emperica Tech's brand Knosh, a new food delivery platform, where he was recognised with the Marketing Meister Jury Award for 2022 by BARC Asia.

Innocean also announced the appointment of Abhishek Sinha, who brings over fifteen years of cross-functional experience in advertising and has joined as General Manager – Strategy and Planning. He is an integrated brand strategist and a Digital-first communications planner, having worked with both mainline and digital agencies.

Sinha has managed over fifty indigenous and global brands across various categories and markets, having previously worked with agencies such as Lintas, Percept, Grapes Digital, and Interactive Avenues.

Euvika Narang has also joined Innocean with over 13 years of experience spanning Consulting, E-commerce, and Digital leadership roles as Director - Analytics and Insights in Data Analtics - COE. Narang specialises in Digital Marketing, Consumer Insights, Web and Social Media Analytics, Automations, and Product Development, with expertise across various sectors including hospitality, e-commerce, banking, and consumer goods. Notable clients in her portfolio include Maruti Suzuki India, BMW, Honda Cars, Bajaj Auto, Sony India, and Oberoi Hotels and Resorts. Prior to joining Innocean, Nrang served as Ass. Director Data at Interactive Avenues (IPG Media group).

Speaking on the occasion, Innocean India MD and CEO Jae Ho Yoo mentioned that Innocean India will invest in talent in its quest to take Innocean India to greater heights.

Santosh Kumar, the COO of Innocean India, welcomed the new employees. He opined that in the meta-age of marketing communications, which is about a genuinely integrated view of the consumer and marketing processes, diversity of people experiences, and specialist talent will be the key to taking the agency to the next level.