HUL appoints Vipul Mathur as Executive Director, Personal Care

Delhi: Hindustan Unilever (HUL) announced a key appointment to its Management Committee.

Vipul Mathur (45) will join the HUL Management Committee as Executive Director, Personal Care, effective June 1, 2024.

Mathur, currently Head of Growth and Transformation, joined HUL in 2003 as a management trainee after completing his MBA from the Indian Institute of Management - Calcutta. In a career spanning over two decades, he has worked in Customer Development and Marketing, across Home Care, Personal Care and Nutrition.

HUL said in a statement that Mathur’s stints in the Laundry business between 2012 – 2017 and subsequently in 2020-2021 were hugely successful. 

He led Mobile Marketing and Rural Marketing for Wheel and played a pivotal role in launching the Cannes-winning Kan Khajura Teshan (KKT), India’s first mobile-based radio platform with branded content from 10 Unilever brands.

As the Category Head, he spearheaded the portfolio transformation programme, scaled up the Liquids business and delivered competitive and profitable growth. 

As part of the Global Tea Leadership team between 2017-2020, Mathur worked with teams in Indonesia, UAE, UK&I and Australia, alongside South Asia, and was successful in landing new mixes in the category and delivering award-winning communication campaigns on Brooke Bond. 

In his previous role, as Vice-President for Modern Trade and eCommerce, he strengthened the company’s omnichannel strategy and drove portfolio transformation for HUL in high-growth emerging channels, by leading the relationships with customers and building internal cross-functional capabilities.

Rohit Jawa, CEO and Managing Director, HUL, said, “Vipul is an accomplished marketeer and a business leader, known for his collaborative leadership style. He has been working closely with me to shape the long-term business strategy for HUL and I am sure in his new role, he will ably steer the Personal Care business to seize growth opportunities.”