Grapes appoints Akshay Bhatla as VP of Growth

Delhi: Grapes, an integrated communication agency has appointed Akshay Bhatla as Vice-President of Growth for SEO and Organic verticals.

At Grapes, he will take the helm of the organic vertical, where he will oversee an array of functions including SEO, ASO, ORM, CRM, and Advanced Analytics across multiple geographies.

Bhatla has more than a decade of experience and in his previous stint, he served as Vice-President of Growth and Marketing at EQL Fintech where he led digital marketing, user growth and retention, product marketing, etc.

Prior to this, he worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito, to name a few. As a VP of Growth, he will oversee the SEO and Organic strategy, and will align various initiatives. 

Shradha Agarwal, Founder and CEO, Grapes, commented, “In today’s landscape, digital offers multiple services bringing from Tech, SEO, Growth, Creative, PR and it’s challenging to streamline the process in same growth. Whereas, clients seek a one-stop solution that comprehensively understands these services and seamlessly integrates them to develop a robust long-term strategy. With Akshay Bhatla on board, we aim to establish multiple strong verticals capable of leading each client's specific priorities, while being connected to the overall brand and business objective, remaining aligned with the overarching strategic marketing approach that grapes offer.”

Bhatla commented, “I am honoured to be a part of such a great organization. Grapes has been integral in blazing the digital marketing trail for the industry on a large scale, and it’s incredibly exciting to be a part of this team. As I take this opportunity to deliver winning growth strategies that enrich the customer experience across the board, I look forward to cherishing this industry-leading work as head of SEO and other organic channels.”