Frodoh World appoints Arunava Biswas as Head of Sales - West & South

New Delhi: AdTech firm Frodoh World has announced the appointment of Anurava Biswas as the company’s Head of Sales for West and South. 

In this role, Biswas will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships in these regions. 

Biswas brings with her over 16 years of  experience. Prior to joining Frodoh World, Biswas worked as Sales Director India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian Market. 

Her experience also includes leadership roles at Bloomberg TV, BBC Global News,  and Zee5. 

Speaking on the appointment of Biswas, Shamsuddin Jasani,  Strategic Advisor, Frodoh World, stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”

Russhabh R Thakkar, Founder and CEO of Frodoh World, further added, “Arunava's potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”

Speaking on her new role, Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”
Biswas ’s appointment is with immediate effect.