Forever New announces Triptii Dimri as their global brand ambassador

New Delhi: Bollywood actress Tripti Dimri has been signed up for becoming the Global Brand Ambassador for Forever New — to represent Forever New across major markets including India, Australia, Canada, South Africa, and Europe. The brand believes that Dimri’s youthful energy will add to their strong grip over the younger base of their target audience — fashion-forward women who value elegance and contemporary style.

Speaking on this partnership, Dimri said, “I've always admired Forever New for its impeccable blend of elegance and modern fashion—it truly reflects my personal style. Becoming the Global Brand Ambassador for a brand I genuinely love is an incredible honor. I'm thrilled to be part of this journey and can't wait to introduce this stunning collection to fashion enthusiasts around the world.”

Dipendra Goenka, Founder and Chief Executive Officer of Forever New, Australia expressed his enthusiasm for the partnership: “We are thrilled to have Tripti Dimri join us as our Global Brand Ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her as they align well with our brand personality and values.  This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality. The AW collection finds its ultimate expression through Triptii, as she embodies the essence of each piece with modern sophistication in its most exquisite and captivating form. Her natural elegance and confidence elevate the collection, making it truly unforgettable.”

On the occasion, Dhruv Bogra, Country Director, Forever New India, says: “We are an on-trend, highly fashionable, inclusive brand, created with impeccable quality and focussed on sustainability. We are dedicated to deepening our endearing connection with over a million loyal consumers in India. Triptii's high-voltage fashion appeal, combined with her confident, resilient, stunning, yet down-to-earth personality, makes her the perfect fit as the new Forever New Brand Ambassador.”

Featuring hero pieces like oversized floral prints and exquisite embellishments, the Autumn/Winter collection 2024 has a rich palette of luxurious fabrics — think sheer chiffons that flow with grace, plush velvets that exude opulence, and bold cutouts that add a daring edge.