FNP (Ferns N Petals) appoints Avi Kumar as CMO

Delhi: FNP (Ferns N Petals) has announced the appointment of Avi Kumar as its Chief Marketing Officer (CMO). In his new role, Kumar will be responsible for expanding and strengthening FNP’s market presence and leadership within the gifting industry, both in India and internationally. He will lead the company's marketing strategies.

As CMO, Kumar will also contribute to expanding marketplaces and core categories such as flowers, gourmet, gifts, and personalised products while spearheading the introduction of new product lines. 

Pawan Gadia, Global CEO G Director at FNP, said, “We are thrilled to have Avi onboard. He is a distinguished marketing leader known for his exceptional ability to transform data into actionable consumer insights and strategies that lead to success. Avi’s deep market understanding aligns perfectly with our mission to deliver exceptional customer experiences. We are confident his leadership will help us strengthen FNP’s position and expand our reach globally.”

Kumar said, “I am thrilled to join FNP at such a pivotal moment in its journey. FNP's strong legacy of innovation and customer-centricity is truly inspiring, and I am excited to contribute to its ongoing success. Leveraging cutting-edge technology and data-driven insights, I look forward to working with the talented team to advance the brand's position and achieve new milestones. Our goal is to deliver exceptional value to our customers and drive sustainable growth, ensuring FNP remains a leader in occasion retail. With a strategic focus on e-commerce and digital transformation, we aim to set new standards in the industry.”

Kumar has worked in companies like coto, IGP.com, Zee5, and Big FM.