EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA

Delhi: EssenceMediacom, GroupM’s newest media agency, announced the appointment of Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. 

Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare. 

Das, with over 21 years of experience in digital and integrated marketing, has held positions at WPP and Omnicom Media Group. He has managed clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. In his last role at GroupM’s Mindshare, he led the consulting, data, analytics, and technology practice.

Navin Khemka, CEO of EssenceMediacom - South Asia, said, ’Vivek joins us at a very  interesting time when we are going through a transformative journey with Google in India.  We’re certain that the wealth of experience he brings will help deliver exceptional  breakthroughs and accelerate the pace of growth for continued success. I would also like  to thank Vinish for his excellent performance and wish him all the best in his new role.” 

Das expressed,  "Given my passion for outcome-focused marketing transformation, I am thrilled to be a  part of EssenceMediacom and for the opportunity to partner with Google in their journey.  It is also an exciting time to be doing this with the rapid evolution of marketing at the  confluence of culture and technology. With a strong team in place, I am looking forward to  driving breakthrough work that delivers strong business outcomes." 

Das is set to drive Google's growth journey out of EssenceMediacom’s Delhi office.