Delhi: Drools, a pet-food brand, announced the appointment of Bollywood actress Rakul Preet Singh as its brand ambassador. Singh, who is vocal about her affection for animals, has previously collaborated with the brand. This partnership coincided with Mother's Day, aimed to celebrate the bond between pet moms and their furry companions.
Through this collaboration, Singh will champion pet wellness, raising awareness about proper pet nutrition and care.
To build excitement, Drools launched a teaser campaign on Instagram, aimed at sparking speculation about the mystery ambassador. Additionally, customised Drools hampers embedding a QR code were sent to pet moms across the country. Scanning the code revealed a personalised audio message from Singh herself.
Speaking about this association, Shashank Sinha, CEO and Veterinarian, Drools, said, “We are delighted to welcome Rakul to the Drools family. Her passion for animals, combined with her national appeal, makes her an ideal partner as we strive to create a more informed and empowered pet parent community in India. On this Mother's Day, we celebrate the incredible bond between pet moms and their furry companions, and Rakul's role will be instrumental in amplifying this message.”
Expressing her excitement about this campaign, Singh said, “I'm incredibly happy to be associated with Drools again. Having always been a pet mom, I understand the importance of providing our furry family members with the right nutrition. Drools' commitment to high-quality pet food resonates deeply with me, and I'm excited to work with them to empower pet parents and educate pet owners across the country.”
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