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Dentsu Lab announces global expansion, elevates Sven Huberts to president

Huberts will lead Dentsu Lab in partnership with Naoki Tanaka, the lead for Dentsu Lab Tokyo, now also appointed Chief Creative Officer, Dentsu Lab

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Dentsu Lab announces global expansion, elevates Sven Huberts to president

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Delhi: Dentsu has announced the global expansion of the network’s proposition, Dentsu Lab. 

The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025. 

With this news, dentsu also announced the elevation of Sven Huberts to the role of President, Global Innovation & Experience and President, Dentsu Lab. Huberts will lead Dentsu Lab in partnership with Naoki Tanaka, the lead for Dentsu Lab Tokyo, now also appointed Chief Creative Officer, Dentsu Lab.

Each Lab will be overseen by local leadership, to be announced in the coming months, 

The launch of Dentsu Lab was on the opening day at the 2024 Cannes Lions International Festival of Creativity, as part of a presentation delivered by dentsu President and Global CEO, Hiroshi Igarashi and Global Chief Creative Officer, Yasuharu Sasaki. 

Huberts, President Global Innovation and Experience and President, Dentsu Lab, said, “We are at an inflexion point of human creativity and technical sophistication where the opportunity for genuine innovation has never been so compelling. I couldn’t be more excited to be partnering with Naoki and our Lab leaders, to empower our growing global team of creators, partners and institutions with the most powerful technology and tools in the world to create experiences that truly touch hearts, impact business and, most importantly, move society forward.”

Naoki Tanaka, Chief Creative Officer, Dentsu Lab, said, “Since launching ten years ago, Dentsu Lab Tokyo has revolutionized the intersection of technology and creativity, solving societal challenges and creating visionary expressions that touch hearts and minds. Our talented international team of dreamers and innovators, equipped with cutting-edge technology, are poised to take this impact worldwide, to accelerate our clients’ growth while making a profound impact on society. We take outlier’s perspective to open up new possibility and find new answers through play. The future isn’t just on the horizon, with Dentsu Lab’s global vision, it is here and now, ready to transform the world.”

Jean Lin, Global President, Global Practices, dentsu, said, “The launch of Dentsu Lab continues a proud 120-year tradition of innovation sitting at the core of dentsu’s offering. We know from Dentsu Lab Tokyo how powerful the outcome for society and business can be when you bring the best creative technologists together to imagine and invent. To be making this possible on a global stage is an exciting moment for dentsu, clients and society.”

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