Dentsu India's Carat bags media mandate for Waree Energies

Delhi: Carat, the media agency from dentsu India, has been awarded the television media mandate for Waaree Energies with the aim to amplify its brand presence.

As per the mandate, Carat – the media agency from dentsu India, will oversee the brand's television media across India exclusively. They will also support in strategising and planning other traditional media and buying for print, radio, and digital. Furthermore, OOH (Out-of-home) will be executed by Posterscope, the OOH specialist agency from dentsu India. 

According to Nilesh Malani, Chief Marketing Officer, Waaree Energies, “Selection of Carat as our media partner is a choice intended to amplify our brand's impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India's ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, dentsu, said, “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasising our commitment to delivering quality in every aspect of our collaboration.”

Sanchayeeta Verma, CEO, Carat India, expressed enthusiasm, stating, “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realising Waaree Energies Limited's vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies."

The collaboration between Waaree Energies Limited and Carat India, a dentsu company, underscores Waaree Energies Limited's commitment to advancing sustainability and contributing towards a cleaner future.