Dentsu India inks partnership with Ripplr for client-led solutions

Delhi: Dentsu India has entered a partnership with Ripplr. 

Under the joint leadership of Narayan Devanathan, President and Strategy Officer, South Asia at dentsu, and Abhishek Nehru and Santosh Dabke, Co-Founders of Ripplr, this industry-first collaboration is aimed to deliver client-led solutions. 

Initially, the alliance aims to provide customisable end-to-end solutions across the value chain for clients in FMCG, retail, D2C, and other distribution-intensive sectors across India. As time progresses, the partnership aims to extend its reach into additional markets and sectors.

Commenting on the alliance, Devanathan said, “Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

Nehru added, “Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr's execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies."

Harsha Razdan, CEO South Asia, dentsu remarked, “In today's dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”