Dell appoints Anurag Arora as Senior Director and GM for India consumer business

New Delhi: Dell Technologies has appointed Anurag Arora as senior director and general manager, consumer sales for the India market.

Arora will drive business growth, sales and strategy for the consumer segment across the India market, the company said in a release.

He brings 28 years of experience with brands across sales, product management, channel distribution, large-format retail, e-commerce and brand websites.

Arora joined Dell Technologies in July 2020, and has since played a key role in shaping strategies for the India consumer business, including Dell.com and retail channels, the release added.

Rajkumar Rishi, Vice-President and General Manager, Consumer Business, Asia Pacific and Japan, Dell Technologies noted Arora's understanding of the omnichannel landscape and proven track record of driving growth are invaluable assets for the company.

"Under his leadership, we are confident in advancing our strategic priorities, delivering innovative technology and enhancing customer experience," Rishi added.