Decathlon spends Rs 87.49 crore on ads and promotions in FY2024

New Delhi: In FY24, Decathlon's spending on advertising promotions was up 33% to Rs 87.49 crore.

Decathlon generated over Rs 4,000 crore in revenue in India and became profitable in FY24, posting gains of Rs 197.19 crore, according to a RoC filing by the company.

Decathlon Sports India has reported its revenue from operations at Rs 4,008.26 crore, up 2.24% for the financial year that ended on March 31, 2024.

It had reported a loss of Rs 18.61 crore in FY23 and its revenue from operations was at Rs 3,920.31 crore on a standalone basis, according to financial data accessed through the business intelligence platform Tofler.

The company's total income was at Rs 4,066.40 crore in FY24 -- the highest for Decathlon Sports in India in the last five years -- reaching nearly half a billion USD from sales.

Its operating revenue in FY22 was Rs 2,897.77 crore, Rs 2,049.28 crore in FY21, and Rs 2,208.39 crore in FY20.

Decathlon Sports India is a subsidiary of leading French sporting goods retailer Decathlon SE. It mainly engaged in the trading of sports goods, sports apparel, sports equipment, sports accessories, and other sports goods.

Decathlon Sports India's sales at stores in FY24 were at Rs 3,430.67 crore, while its B2B sales were at Rs 117.68 crore.

However, its sales from e-commerce channels declined 2.2% to Rs 437.07 crore as against Rs 446.75 crore in FY23.

The company entered India by starting production in 1999 and retail operations in 2009. According to earlier media reports, the company has so far invested 100 million euros and has plans to invest another 100 million euros in the next five years.

Last year, Decathlon said India is a "big priority" market and expects it to be among its top five global markets within five years.