Croma promotes Shibashish Roy to CEO role

New Delhi: Operating under the brand name 'Croma', the Board of Infiniti Retail, part of the Tata Group, has appointed Shibashish Roy as the Chief Executive Officer (CEO) with effect from November 18, 2024. 

The company’s present Managing Director and CEO, Avijit Mitra is will be retiring in March 2025. 

Mitra will continue to be on the Board of the company as Managing Director until his retirement. 

Roy presently serves as the Deputy Chief Executive Officer of the company overseeing  areas like Store operations, eCommerce, Marketing, Buying, Merchandising, Services and Technology.

Naveen Tahilyani, Chairman, Infiniti Retail, said, “I thank Avijit Mitra for his invaluable contribution over the last many years, and, in particular, the last nine years as CEO. He has done a remarkable job in expanding revenues, building the team, putting in place operational processes and growing the footprint with a vast network of stores across India. Today, Croma is amongst the top 3 electronic retailers in the country and is well-positioned for further growth. The appointment of Shibashish Roy is opportunely timed to ensure that he can continue building on the growth trajectory of the Company for the next fiscal and beyond. Shibashish is a committed and passionate leader who has been spearheading the efforts on Croma’s omnichannel journey with a clear focus on strengthening the brand affinity and enhancing the customer experience. I am sure this is the start of an exciting phase of profitable growth for the company. I wish the team the very best.”