Centuary Mattress hosts India’s largest Qoolest Sleep Concert, this World Sleep Day

Delhi: Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it's actively endorsed. Thus, in a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress, India's Sleep Specialist, has presented the country's largest Qoolest Sleep Concert, a sleep inducing event set to take place on World Sleep Day, March 15, 2024 in collaboration with Big FM.

Attendees will have the opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. It is hosted in the city of Hyderabad.

Addressing the occasion, Uttam Malani, Executive Director, Centuary Mattresses, said, “In the present day and age, the need to practice and inculcate good sleeping habits has never been greater. With the medical community and even PM Modi in his recent influencer congregation backing the claim that 8 hours of sleep is a minimum physical requirement for the body, our Sleep Concert marks an endeavor to raise awareness regarding sound sleep through the medium of music. By seamlessly blending music and relaxation, this World Sleep Day we aim to underscore the profound importance of quality sleep in nurturing our physical and mental well-being."

Vijay Kumar Mikkilineni, GM Marketing, Centuary Mattresses, said, “We are thrilled to present the largest Qoolest Sleep Concert in India. This unique event aims to educate people about the paramount importance of sleep for our overall well-being. By integrating music, relaxation, and expert insights, we aim to highlight the crucial role quality sleep plays in our lives and nurture healthier lifestyles across the nation.”

Dhirendra Singh, EVP and Mumbai Head, Initiative India, remarked, “Centuary Mattresses' Qoolest Sleep Concert isn't just an event; it's a strategic masterpiece. By tapping into the trend of sleep deprivation, we, along with BIG FM, crafted a narrative that resonates deeply with consumers. This initiative positions Centuary Mattresses as a brand that understands and cares about the well-being of its audience, forging an emotional connection that transcends transactional relationships. It's a testament to Initiative’s commitment to delivering impactful campaigns that resonate beyond traditional advertising, leaving a lasting impression on consumers and elevating Centuary Mattresses’ brand stature in the market.”