Delhi: Castrol, a subsidiary of the bp group and a lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘Official Performance Partner’ for the upcoming cricketing league, commencing on March 22, 2024.
As Mumbai Indians’ Official Performance Partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league’s 2024 season.
Rohit Talwar, Vice President and Head of Marketing of Castrol India, expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”
A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”