BigBrandTheory bags integrated creative mandate for Prime Group, Sri Lanka

Delhi: Indian branding agency, BigBrandTheory (BBT) has won the  integrated creative mandate for the Prime Group, a real estate brand in Sri Lanka. The  account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai  office. As per the mandate, the agency will be responsible for brand strategy, positioning, Project  naming and identity, and creative campaigns for omnichannel mediums. 

Speaking about the agency’s appointment, Sandamini Perera, Co-Founder and Co-Chair, Prime  Group, said, “As Sri Lanka's real estate market continues to expand, Prime Group recognizes the  need to differentiate itself and establish a strong brand that resonates with both local and  international audiences. BBT was the clear choice for us owing to their unparalleled expertise in  consumer understanding, strategic approach, and creative thinking coupled with unmatched  tenacity. We are committed to enhancing our brand presence and driving growth in the  competitive real estate sector. With BBT on board, we are confident in crafting impactful brand  strategies and identities that will not only attract potential investors and buyers but also contribute  to the growth of the overall real estate industry in Sri Lanka.” 

Pravin Shah, Founder, BigBrandTheory commented, “We are honoured to have been chosen as  Prime Group’s creative branding partner. This win is significant for us as it marks our foray into  the Sri Lankan market and is a testament to our commitment to delivering exceptional branding  solutions to clients globally. Sri Lanka's real estate market presents a unique set of opportunities  and challenges. Through our collaboration, we aim to create a compelling brand narrative that  effectively communicates Prime Group’s value proposition that resonates with its target audience and elevates its market positioning.”