Beurer India introduces Sourav Ganguly as brand ambassador

Delhi: Beurer India announced its expansion plans and unveiled cricketer Sourav Ganguly as its new brand ambassador. The company also announced that they would be launching a Blood Glucose Monitor Device which would be Made in India and would aim at transforming diabetes management in the country. The announcements were made at a press conference held at the Taj, M.G. Road, Bengaluru.

Stanley Joseph, Director of Beurer India, said, "Our aim is to introduce innovative and quality products that not only meet but exceed the health monitoring requirements of our consumers.”

Salil V.S., Managing Director and CEO of Beurer India, said, “Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions.”

Ganguly, speaking about his new role, expressed, "Health and well-being have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone.”

"India is a key market in Beurer's global strategy. We are committed to investing in the country not just through our products but also by contributing to health education and awareness," added Joseph.